A New Chapter in East Orange
On Thursday, November 13, 2025, HZY Goods celebrated its grand opening in East Orange, New Jersey, marking the city’s first-ever cannabis retail shop. The doors at 19 Prospect Street opened at 8 a.m. and remained open until 8 p.m., featuring guided tours, vendor pop-ups, giveaways, and other festivities. MORE ABOUT HERE: Patch
Who’s Behind HZY Goods?
This is a true “mom and pop” venture, and not part of a large multi-state operator (MSO) or national chain. According to public reporting, the owners — Staci Puleo and Rob Puleo — built the business from the ground up, putting down roots in East Orange specifically to serve their local community. MORE ABOUT HERE: Heady NJ
The couple received their conditional license from the New Jersey Cannabis Regulatory Commission (NJ-CRC) back in July 2022, with the final annual license granted in December 2024.
Inside the Shop — Retail Experience and Décor
HZY Goods positions itself as more than a conventional dispensary; it emphasizes experience, community, and design. According to the company website and local reporting: READ MORE: Weedmaps
- The interior features retro-inspired décor, evoking the 70s, 80s and 90s—think vinyl records, vintage vibes, warm lighting, and comfortable spaces.
- The ambiance is described as cozy and welcoming, designed to make newcomers and experienced customers alike feel comfortable. WEBSITE: HZY GOODS – Dispensary & Delivery
- The physical storefront is complemented by an active online presence: customers can browse menus, order for delivery, and participate in a rewards program.
What to Expect on Opening Day
From the coverage:
- The grand-opening event included brand activations and vendor pop-ups from local cannabis-brands and community partners (e.g., Dime, Heavy Hitters, West Orange Farms, etc.). MORE NEWS: Heady NJ
- Discounts, giveaways and educational sessions were on the schedule—emphasizing the shop’s focus on making cannabis approachable and rooted in community.
Products & Services
HZY Goods offers a full selection of adult-use cannabis products in compliance with New Jersey law:
- Flower, pre-rolls, edibles, vapes and accessories.
- Online menu and delivery capability serve both in-store customers and at-home orders. WEBSITE: HZY GOODS – Dispensary & Delivery
- The rewards program and membership perks provide value for frequent purchasers.
Local Impact & Community Orientation
- The business emphasizes its East Orange heritage: many of the staff are local residents, and the store is located in the downtown redevelopment zone next to the Crossings at Brick Church Station. READ MORE: The Four Oranges
- The owners expressed their goal to make cannabis “approachable, fun and rooted in community.” MORE ABOUT: Heady NJ
- The city of East Orange will benefit from the 2% municipal transfer tax on cannabis transactions.
What This Means for East Orange & NJ Cannabis
- As the first retail dispensary in East Orange, HZY Goods gives residents access within city limits—no longer needing to travel to neighboring towns.
- For New Jersey’s legal cannabis market, the store is part of the ongoing expansion of licensed adult-use retail following legalization.
- The model demonstrates how smaller, independent, community-oriented dispensaries can open without being part of large MSO chains—offering a local flavor and potentially unique customer experience.
Looking Ahead
- With the grand opening behind them, HZY Goods will transition into regular operations: focusing on consistent service, building a loyal customer base, and solidifying its brand in East Orange.
- The store’s ability to deliver online and in-store, its rewards program and its community-centric ethos may help differentiate it in New Jersey’s growing cannabis retail environment.
- Given the heavy regulatory environment in NJ (licensing, compliance, equity, diversity), the fact that HZY Goods secured its approvals and opened ahead of many suggests the owners are well-positioned operationally.
A Growing Local Economy
HZY Goods is more than just a new dispensary—it’s a sign of the local cannabis economy growing in New Jersey, opening new access points, and showing how independent retailers can serve their communities with personality and intention. For East Orange residents, the opening on November 13 is a milestone: cannabis retail “next door,” presented with retro style, local roots and the promise of “finding your HZY.”



